Managing Media Marketing – Outsourcing

Web and social media management by Media Mark Reno

Social branding and Search Engine Optimization, with fresh content and weekly moderation!

Media Mark collaborates and delivers professionally produced; relevant, engaging, search engine optimized content updates and moderation to social networks and blogs so you can focus on managing your business.

Up to Four (4) Accounts Per Plan:

WordPress Blog, YouTube, Facebook, Google+, Twitter, LinkedIn, etc.

1x Weekly Plan:

Once a week post new content, reply to posts, and update pages

Includes monthly photo and video content and metrics reports

Price: $700 p/month w/year account

$900 p/month w/quarterly account

3x Weekly Plan:

3 times a week: post new content, reply to posts, and update pages

Includes weekly photo and video content and monthly metrics reports

Price: $1200 p/month w/year account

$1400 p/month w/quarterly account

5x Weekly Plan:

5 times a week: post new content, reply to posts, and update pages

Includes daily photo and video content and monthly metrics reports

Price: $1700 p/month w/year account

$1900 p/month w/quarterly account

Why hire out your Social Media Marketing?

1. Cost effective. 2. Professionally written & designed content. 3. Collaborative insight and direction to meet and exceed goals. 4. Qualitative Return On Investment.

Media Mark maintenance accounts cost similar to a staff position without incurring employee costs. An experienced creative professional can design, produce, post and moderate more efficiently, effectively reducing costs while increasing production.

Media Mark offers free social development and page branding with purchase of annual maintenance accounts.

If you already have social networks developed, I cross brand your pages, develop fresh content, post and moderate on weekly basis to your approval and direction.

Free consultation here

Create, Empower and Own your Market

The power to develop, expand and sustain your own markets are at hand if you choose to wield them. Savvy businesses are streaming to new media marketing for good reason.

Do some homework and you’ll understand why marketing trends are drifting, rather quickly, away from traditional outbound methods to a more Inbound approach. Reallocating budget allotments favoring new media marketing is a widely accepted best marketing practice for the 2st century.

Straddling the fence on this is not recommended. For one reason, it’s the first time in history small business possess real time tools and means to reach markets, brand their own products, advertise and sell directly to consumers, without resorting to historically expensive television, radio, news print mediums, and yellow page advertising to do so.

Another compelling reason is that your competitors are getting a jump on those who are not. Don’t believe? Google or YouTube your industry and location and see who is utilizing new media to their advantage.

The time is now to take charge of your own direction in advertising. A new millennium is open for business, reaching consumers directly through new media markets.

Create your own video advertisements. Buy a camera, download free audio and video editing software, write a few scripts and shoot away. Register a YouTube account and broadcast your business with catchy advertisements, how to’s, technical and product detail, or weekly web casts.

Podcast your business with readily available tools and easily produced with minimum investment. Podcasts are a popular tool for sole proprietors and small businesses.

Blogging and Social media marketing allow direct interaction with consumers interested in and talking about your business providing linked highways of key words and phrases with all roads leading to your business.

Websites allow direct promotion and retail to consumers from anywhere. Twitter feeds promote direct to customers. Mobile marketing adds to a menagerie of mediums to broadcast your business.

The power to afford-ably, even freely, produce, broadcast and manage your own advertisement is a reality.

The saying ‘if a customer can’t find you they aren’t your customer, they’re your competitors’ holds true now as before. Nothing new to that premise! It’s still about being found or reaching out to find customers.

Now more than ever, this is accomplished in ways that boggle and quite possibly have forever changed the way we communicate, read, share, search, study, work, buy, sell and advertise.

The shift is in where you target your advertising. Redirecting budgets to stay competitive to meet consumer demand through leading technologies.

The means to bring this power to bear as a small business is remarkably effective, providing a high level of both creative and cost control measure.

So how do you do this?

Start by making a plan. Determine your goals. Identify target audiences and methods. Set benchmarks for what a successful campaign will look like. Determine a budget. Analyze costs to meet your budget, and check back each week for more detailed treatment at Media Marketing Reno.

Kent McCracken

AKA Media Mark

Define your Marketing Budget to plan for Success

I recently got a call from an old high school buddy, who owns a Roofing company, inquiring about marketing ideas for his business.

My first question asked; what does your current marketing plan entail?

We’ll call my friend Don. Don replied he did not have a specific budget or plan.

On further questioning I found Don utilizes direct mail, yellow page ads, local print ads, flyers, and door-to-door canvassing for his efforts. I asked how this was working for him, and he said just fine. So I asked why he was calling me? Don said he was not getting any leads via his web site and wanted to know why?

I did a little research and found a typical conundrum. Nice site, little traffic and absolutely no SEO. I could not find Don’s business with search terms for a roofing company in his area on any page, let alone the first two. I did however; find thirty other roofing companies in his area.

Don’s business had spent the money to ‘build it’ but ‘they did not come.’ What happened?

While a marketing plan will give your business marketing goals, a marketing budget helps you figure out practical steps to achieve those goals.

What goes in a marketing budget?

A marketing budget typically covers costs for advertising, promotion and public relations. Each amount varies based on the size of the business, its annual sales and how much the competition is advertising. Depending on the industry, marketing budgets can range from as low as 1% of sales to over 30%.

Here’s a few basic principles in defining a marketing budget.

Percentage-of-Sales

Allocating a specified percentage of sales revenue is one of the most popular methods for developing a marketing budget. The average allocation usually ranges between 9-12%, while the smallest businesses may go as low as 1%.

The Dollar Approach

Many businesses simply set a flat dollar amount for their marketing budget. Particularly useful for small businesses, they can base marketing budgets on what they think the company can afford instead of the company’s sales.

Matching Competitors

Another method to create a marketing budget is to analyze and estimate what the competition is spending and copy them.

Marketing Plan Objectives

Often considered the most effective budgeting method, this method uses the objectives in the marketing plan to determine the marketing budget.

Whichever approach is taken, a formal budget will help define the marketing needs of any company to further your success.

As to Don’s interests, he seemed undecided on an immediate path, but I’ll bet he initiates a marketing plan and budget and looks into media management options since having our conversation.

Thanks for reading and be sure to like us on Facebook.

Sincerely,

Kent McCracken

aka Media Mark

Free consultation here.